We created a mini documentary series for the KIND mini. Sure, all we did is cut the full-size bar in half – but that doesn’t mean fans don’t deserve the full story.
Shorty Awards Finalist - Comedy Video: Food & Beverage, 2021, “Why They Made the Mini: Shirt Pockets”
Tasked to give the brand a bold new voice, we created a print series that speaks to the unapologetic passion so many feel for BBQ culture.
Hatch Silver - Print: Posters Campaign
Hatch Bronze - Business-to-Business Campaign
Hatch Bronze - Business-to-Business Single Entry
Hatch Merit - Print: Posters Single Entry
Hatch Merit - Print: Posters Single Entry
When I was working on the Jack account, headlines were my bread and butter. These are a few favorites.
When most of us hear "ALS," the first thing we think of is Lou Gehrig or the Ice Bucket Challenge. Despite the incredible funding in recent years towards a cure, many of us don't actually know what the disease really does. These ads, done for the ALS Association, offer a sobering reality.
Hatch Gold - Public Service Campaign, 2018, “A Harsh Reality”
Hatch Silver - Video: Public Service Single Entry, 2018, “Few Words”
Shots Awards Shortlist - Charity/PSA Campaign of the Year, 2018, “ALS Association Goodnight” AKA “A Harsh Reality”
Authenticity is everything to our college-aged audience. Luckily, with a name like CheapTickets.com, there's really nothing to hide. So to re-brand, we chose to be effortlessly direct.
No one makes great decisions all the time. But getting a Corolla is at least one decision you won’t regret.
With eye-catching visuals, a reggae Wu Tang cover, and a tone that doesn’t take itself too seriously, we're offering a very different Sam Adams than the one you've probably come to expect.
Hatch Bronze - Elements of Advertising: Illustration & Animation, 2017, "Colors of Summer Animation"
Almost everyone who touched this project was from Maine, including our director, editor, DP, photographer, music house, celebrity and non-celebrity talent, and the "boots on the ground" production company. Basically the only non-Mainers to smear this project with their grubby fingers were a few of us advertising pukes. But feel free to ignore that, because this is a project made possible only by the goodwill of Mainers looking out for their fellow Mainers.
Hatch Bronze - Public Service Campaign, 2018, “This is Maine”
Hatch Bronze - Video: Budget Under $50K Single Entry, 2018, “This is Maine”
Hatch Bronze - Consumer Magazine Spread Campaign, 2018, “This is Maine”
Hatch Merit - Video: Public Service Single Entry, 2018, “This is Maine”
The final cut for Good Shepherd Food Bank voiced by Katie Aselton.
Daniel Saurez is the first Mexican racer to compete in American Nascar. So we forgot about sandwiches for 30 seconds, and introduced Daniel as Subway's newest athlete in a ballsy, anthemic spot that allowed us to flex the brand's tone into new territory.
Hatch Merit - Elements of Advertising: Illustration & Animation, 2017, "Came to Race"
2 - THE MOST MAGNIFICENT MEAT
Not all sandwiches are created equal. And the steak and cheese, a veritable meat masterpiece, is perfect proof.
3 - LESS IS MORE
We shoot a lot of food porn with Subway. But we wanted to try something with a little more consideration. So we refreshed our look with a very simple, new direction.
Few people take sports more seriously than the high school athlete. To reach these kids, we took a simple, direct, no bullshit approach.
LyftUp is a partnership between Lyft, community organizers and non-profits to bring transportation access to underserved communities. To drive awareness of the program, we let participants tell their own stories.