Auto shows are predictable. We thought the first-ever Mazda CX-90 deserved more.
So we took our time, creating perhaps the slowest auto reveal ever. Over the course of three weeks, we built the car, part by part, episode by episode.
Emmy-winner Hiroyuki Sanada took on the role of an interviewer to uncover the passion and precision poured into every facet of its design.
In a final flourish, the car was finally revealed in-full for its launch day with Sanada at the wheel.
Even in this world of increasingly diminished attention spans, we proved the value of delayed gratification: The CX-90 became the most preordered Mazda of all time.
Authenticity is everything to our college-aged audience. Luckily, with a name like CheapTickets.com, there's really nothing to hide. So to re-brand, we chose to be effortlessly direct.
Microsoft makes software and occasionally soft-knits.
To sell their XP-era “bliss” sweater, we made a 50-minute sketch in the style of a 1999 late-night QVC Telethon for TikTok live.
See the 5-minute cutdown to the left. Or take a long lunch with the full video.
Tasked to give the brand a bold new voice, we created a print series that speaks to the unapologetic passion so many feel for BBQ culture.
Hatch Silver - Print: Posters Campaign
Hatch Bronze - Business-to-Business Campaign
Hatch Bronze - Business-to-Business Single Entry
Hatch Merit - Print: Posters Single Entry
Hatch Merit - Print: Posters Single Entry
We created a mini documentary series for the KIND mini. Sure, all we did is cut the full-size bar in half–but that doesn’t mean fans don’t deserve the full story.
Shorty Awards Finalist - Comedy Video: Food & Beverage, 2021, “Why They Made the Mini: Shirt Pockets”
Few people take sports more seriously than the high school athlete. To reach these kids, we took a simple, direct, no-nonsense approach.
When most of us hear "ALS," the first thing we think of is Lou Gehrig or the Ice Bucket Challenge. Despite the incredible funding in recent years towards a cure, many of us don't actually know what the disease really does. These ads, done for the ALS Association, offer a sobering reality.
Hatch Gold - Public Service Campaign, 2018, “A Harsh Reality”
Hatch Silver - Video: Public Service Single Entry, 2018, “Few Words”
Shots Awards Shortlist - Charity/PSA Campaign of the Year, 2018, “ALS Association Goodnight” AKA “A Harsh Reality”
1 - THE MOST MAGNIFICENT MEAT
Not all sandwiches are created equal. And the steak and cheese, a veritable meat masterpiece, is perfect proof.
2 - HERE TO RACE
Daniel Saurez is the first Mexican racer to compete in American Nascar. So we forgot about sandwiches for 30 seconds, and introduced Daniel as Subway's newest athlete in an anthemic spot that allowed us to flex the brand's tone into new territory.
Hatch Merit - Elements of Advertising: Illustration & Animation, 2017, "Came to Race"
Luxury jewelry makers typically eschew luminescent gemstones because they are hard to categorize.
So to launch Luminous Diamonds, we made a category all our own.
Through film, coffee table book, and social campaign, we debuted our unconventional collection as enviable cachet for the very boldest luxury buyers.
